Sony Pro Bravia X90K 55" 4K HDR Google TV - 4K UHD (3840x2160) - XR Motion Clarity, Auto mode - XR TRILUMINOS PRO - HDR10 / HLG / Dolby Vision - Chromecast - Apple Airplay - WiFi + Bluetooth - VESA 300x300

Manufacturer Warranty: 3 Years Limited Warranty

Manufacturer Contact Info: http://www.Sony.com/, 1300 137 669

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analysing images to give real-life depth, extraordinary contrast and beautifully vivid colours. 

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analysing images to give real-life depth, extraordinary contrast and beautifully vivid colours. 

Full Array contrast with lifelike depth

Our Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real-life colour and depth.

Sound from the screen, pictures and sound in harmony

Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio™ technology. Sound positioning tweeters ensure that pictures and sound are in harmony for an immersive viewing experience

Hands-free help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?" Even get answers on-screen, control smart-home devices and more

Renew, recycle and reduce, designed for the environment 

Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The X90K uses recycled plastics in its bezel. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption. 

A wide colour spectrum for real-world shades and hues

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.

Enjoy more depth with deep blacks and extra brightness

Our Cognitive Processor XR™ enhances pictures in the same way as your eyes focus for real-life colour and depth. By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. Scenes look more real with extra depth and detail

Recreating lost texture, all of your content upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.12

Intelligent motion processing for fast-moving, blur-free scenes

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR™ with XR Motion Clarity™ analyses motion across several frames to ensure that action stays smooth, bright and clear.